Director of Growth Marketing

Date: Sep 3, 2025

Location:

Any city, TX, US, 99999

Req ID: 32565

Work Mode: Virtual (Exception only)

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

Summary

The Director of Growth Marketing, you will own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies and translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and "campaign kits" that state Account Based Marketing (ABM) managers can adapt for account plans. The Director will also orchestrate execution with Content, Creative Services, Corporate Communications, and the India‑based Marketing Operations team and will measure and optimize for engagement, pipeline, influence, and RFP outcomes.

Your role in our mission

Portfolio & Planning: Build and manage the end‑to‑end campaign portfolio across all solutions; set quarterly release plans aligned to Product roadmaps and growth priorities.
Campaign Architecture: Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys (awareness → consideration → evaluation → action).
Campaign Kits: Produce reusable kits (briefs, messaging maps, email sequences, landing pages, paid/organic social, webinar‑in‑a‑box, event toolkits, content syndication plans, nurture plays) for state adaptation.
Cross‑Functional Orchestration: Lead intake/prioritization; brief Content, Creative, and MOps; manage timelines; ensure on‑brand delivery. Partner with Corporate Comms on PR-worthy moments.
ABM Alignment: Co‑plan with ABM Sr. Managers; gather field feedback; localize assets where necessary; maintain a searchable asset library with version control.
Execution & Optimization: Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email. Test and iterate creative, offers, and targeting.
Measurement: Define KPIs by solution; partner with MOps to implement tracking (UTMs, Lead Source/Primary Campaign Source, campaign member statuses); instrument dashboards; run A/B tests; report impact.
Budget & Vendors: Own the solution‑campaign budget; manage external partners as needed.

What we're looking for

8–10+ years B2G/B2B demand generation or growth marketing; healthcare/Medicaid/public sector experience strongly preferred.
Proven record leading integrated, multi‑channel campaigns without direct staff; strong cross‑functional leadership.
Expert in campaign planning, conversion funnels, lead lifecycle, and attribution.
Fluency with Salesforce and a MAP (e.g., HubSpot/Marketing Cloud) and ABM/intent platforms (e.g., Demandbase/6sense). Comfortable in analytics and dashboarding.
Exceptional brief writing, storytelling, and project management; deadline‑reliable and detail‑precise.

What you should expect in this role

This opportunity is 100% remote within the continental United States with opportunity to travel for work up to 10% annually.

The deadline to submit applications for this posting is September 12, 2025.

The pay range for this position is $130,600.00 - $186,500.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

Gainwell Technologies is an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), age, sexual orientation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.