Product Marketing Content Manager

Summary

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell’s differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell’s product positioning and go-to-market strategies.

Your role in our mission

Key Responsibilities:

• Content Strategy: Work closely with Marketing Content Manager to help inform content strategy that supports Gainwell’s marketing and business objectives with a focus on product-centric content creation. Input should be coordinated with the product marketing team to align consistency with product messaging, positioning, and go-to-market strategies.
• Product-Centric Content Creation: Develop high-quality content that clearly communicates the value of Gainwell’s solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more. It should be optimized for a range of channels, including digital, print, and presentations, ensuring a consistent tone and style that resonates with key decision-makers in government and healthcare markets.
• Brand Voice & Tone: Ensure all content is aligned with Gainwell’s brand voice, messaging, and positioning, ensuring consistency across all marketing channels and platforms.
• Cross-Functional Collaboration: Work closely with the all marketing & communications teams to create content that is tailored to specific state accounts and sectors, ensuring personalized messaging for account-based marketing efforts.
• Content Calendar Management: Work closely with Marketing Content Manager to help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Thought Leadership: Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology and speaks to industry trends and challenges.
• Technical Translation: Translate technical product details into accessible, benefits-focused content that is understandable to both technical and non-technical audiences within state agencies.
• Performance Measurement: Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
• SEO & Content Optimization: Ensure that product-centric content is optimized for search engines and aligned with SEO best practices to maximize reach and visibility.
• Content Management: Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams.

What we're looking for

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation, preferably within healthcare, public sector, or technology industries.
• Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
• Experience collaborating with product marketing teams to align content with product strategy and messaging.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Knowledge of SEO best practices and content optimization is preferred.
• Experience in healthcare public sector marketing is a plus.

What you should expect in this role

• Remote